The sig­na­ture, triple-glazed aging cool­er is now pulled right to the street front, intro­duc­ing the unique and rich pre­sen­ta­tion of mate­ria pri­ma offer­ings through­out the cus­tom-designed dis­play units.

The design strat­e­gy ulti­mate­ly bor­rows from the craft of butch­ery in order to achieve an envi­ron­ment of pow­er­ful dis­play and sea­soned, curat­ed rich­ness. Each build­ing mate­r­i­al is affect­ed by select ‘oper­a­tions’ com­mon­ly used in the treat­ment of meat.

At the side­walk, in line with Bayview’s clas­sic one-storey shops, Cumbrae’s cre­ates a gap with­in the ‘noise’ of lev­el sig­nage. Crimped and stamped met­al plate rims a brand­ed (lit­er­al­ly) cow to reveal the exist­ing stone façade famil­iar to the neigh­bour­hood. Sun­light by day extends the sig­nage with its shad­ow, while neon strip light­ing iso­lates the cow’s sil­hou­ette in the active neigh­bour­hood street at night.